Comme des Garçons

The Label

What began as a side business making costumes for styling assignments in Tokyo in the late sixties has morphed into a $150 million fashion empire with over 200 franchises around the globe. With rustic denim womenswear inspired by Japanese peasantry, Rei Kawakubo set up over 100 Comme des Garçons (French for “like some boys”) shops across Japan in the seventies. Then, in 1981, she brought her first collection to Paris. Bathed in black, it featured strong but conflated silhouettes—in crumbled silk, scrubbed cottons, and boiled wools—that honored provocation over fit. The mystery (and the austerity) has continued with Kawakubo’s recent jones for temporary “guerilla” stores, not to mention the work of her protégé Junya Watanabe, who presented his own womenswear line under CDG in 1992, followed by a menswear collection in 2001.
The Look

Though earlier pieces bent the edge of avant-garde—think three-armed jackets, face-shielding turtlenecks, form-fitting gingham numbers stuffed with down bulges in monochrome black—recent collections have been a bit more mainstream with suits hewn from gold- and silver-flecked tweed, Rolling Stone tongue patterns, and floral-motif dresses.
The Designer

Having no formal training as a tailor—she got a degree in “aesthetics,” worked in the ad department for a Japanese textile company, then briefly did a stint as a freelance stylist before founding Comme des Garçons in 1973—Rei Kawakubo has always relied on the ability of patternmakers to interpret her austere design concepts, no small feat considering the 64-year-old iconoclast once thought lace meant hole-ridden sweaters.

Comme des Garçons - Play
The concept of the Comme des Garçons PLAY line is design by not designing. A collection of basic items based on original forms or prototypes. PLAY items are characterised by the iconic heart logo designed by Filip Pagowski, a New York-based artist from Poland. This collection is very popular. You'll start noticing it more. "The heart with the eyes."
Source: NY Mag